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Posted on: May 17, 2017

City of Mill Creek Launches Social Media Tools

Image of social media icons
The City of Mill Creek has launched its social media program. Its first three social media channels include Facebook.com/MillCreekWA, Twitter.com/MillCreekWA and Instagram.com/CityofMillCreek.

“The City’s communications goals include creating awareness and understanding of the City’s places, programs and people, as well as being responsive and providing methods of feedback for residents,” said Joni Kirk, City of Mill Creek director of Communications and Marketing. “Social media is a much-needed tool to help us achieve these communications and outreach goals, and we are tremendously pleased to now have this in place.”

According to the Municipal Research and Services Center, with people spending nearly two hours per day on social media channels, social media has become what cable news was 25 or 30 years ago – the central medium by which people gather news and information. In fact, according to Social Media Today, Facebook tops Google for weekly traffic in the U.S., and is used by 79 percent of American internet users.

The City plans to use social media to share news and information, provide emergency alerts and severe weather updates, request feedback on programs and initiatives, highlight human interest items, share employment opportunities, and link to City documents and registration forms, among other uses.

“As the City continues to professionalize its approach to local government, using modern tools is essential,” said Kirk. “These tools don’t replace other communications tools; they simply complement how we are able to communicate and enable the City to effectively reach a growing number of people who are relying on social networks for news and information.”

Posts on the City’s social media channels, both by the City and by outside parties, are retained and subject to public inspection and copying per the Public Records Act and the associated Washington State Local Government Common Records Retention Schedule.

The City’s social media policy, which guides its use, is online: CityofMillCreek.com/SMpolicy.
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